E-Plus Strategic Plan 2021-2025

The 2012–2025 E-plus Service and Growth Strategy, builds on past successes and lessons learnt from the execution of the first Strategic Plan. The focus is on two main themes: Service Delivery and Growth and Sustainability.

The service delivery theme aims to enhance the patient experience through empathic engagement, responsiveness, and joined-up services, while the growth and sustainability theme considers expanding services in the region, growing membership, and improving financial viability.

The implementation of the Plan is supported by the firm’s competitive advantage, but challenges such as the lack of EMS policies, poor infrastructure, and global economic recession must be addressed. The Plan prioritises patient-centricity and digital technology to improve service delivery. The firm plans to expand operations to Rwanda, the Gambia, Mozambique, Madagascar, and Equatorial Guinea by 2025.