Are business cards still relevant?

In today’s era of pervasive internet connectivity, establishing connections with potential customers and companies can be accomplished with just a click through social media or websites. You may wonder, therefore, why business cards still have relevance in today’s landscape. Let me elucidate.

First, business cards add a personal touch to your interactions, essential for building relationships at multiple levels. Which of these two scenarios is more memorable – an anonymous email requesting business or a business card featuring a friendly smile and a firm handshake? The business card would undoubtedly leave a lasting impression assuming the receiver accepted the unsolicited email. Ideally, personal connections are crucial to today’s world’s successful business dealings.

Furthermore, when executed effectively, business cards can augment your marketing endeavours. As such, it is crucial to consider certain aspects when designing your cards. A good starting point is to assess the business cards you have received from others. Evaluate which ones appear professional and which companies they represent you would prefer to do business with. This exercise will provide you with valuable insights to enhance your cards.

In essence, an effective business card ought to possess the following attributes:

• Optimal legibility achieved by carefully selected fonts and appropriate font sizes.
• Distinguishable and unforgettable to create a lasting impression.
• Reflective of a unique persona through a high-quality design.
• Inclusive of pertinent details such as name, phone number, email, etc.
• Produced on premium-grade paper to convey a sense of professionalism.
• Serve as a natural extension of your brand identity.