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Five ways to repurpose your content
“Repurposing content” refers to changing existing content’s format or target audience. This should be distinct from revamping content, which involves updating and refining existing content. To effectively repurpose content, one can consider the following five strategies:
Transform webinars into video tutorials:
If a webinar has received positive feedback, it can be repurposed as a video and uploaded on YouTube to extend its reach and attract new visitors to the website.
Rebrand blog posts into comprehensive guides:
Compiling related blog posts on a specific topic can create a more comprehensive guide for a particular target audience. For example, a series of articles on dog care can be combined into a guide for pet owners.
Repackage newsjacking content into infographics:
Presenting data and statistics from a news article in an infographic format can effectively engage a different audience and convey information more visually appealingly.
Recreate content for different platforms:
One can reach a wider audience and effectively engage them by tailoring content to different social media platforms’ unique features and audiences.
Highlight soundbites from older content:
By extracting relevant information from older pieces of content and presenting it in a new format, one can give it new life and effectively engage a new audience.
Maximising the value of your PowerPoint presentation:
Suppose you have recently spent time creating a comprehensive PowerPoint presentation for a meeting. Letting your efforts disappear after the presentation may seem like a waste of time. However, you can repurpose the content of your presentation into various forms of digital media.
First, consider uploading the presentation into an app and embedding it into a web page. This allows you to present the information in a new format and reach a wider audience.
You can also turn your presentation into a newsletter or podcast. For newsletters, focus on providing helpful tips to your email subscribers. For podcasts, edit your presentation to make the tone more relaxed and conversational.
Finally, the graphs and charts within your presentation can be transformed into engaging infographics. Infographics are visually appealing and provide information in a digestible format. Just make sure that the data and graphs in your presentation are solid before using them as the foundation for an infographic.
In addition to these repurposing strategies, newsjacking can align your brand with current events and increase exposure. This involves creating related blog content and social media posts to reach a wider audience.
An organisational newsletter is a powerful tool for communicating with employees, stakeholders, and customers. It can be used to share company news, updates, and essential information and to build a sense of community and engagement within the organisation. However, creating a compelling newsletter requires careful planning, attention to detail, and a clear understanding of the target audience.
The first step in preparing a compelling organisational newsletter is to define the purpose and goals of the newsletter. This should be done in collaboration with key stakeholders, including employees, customers, and other stakeholders. The goals should be specific, measurable, and aligned with the organisation’s overall objectives.
Once the purpose and goals of the newsletter have been defined, the next step is to determine the target audience. This should be done by considering factors such as demographics, interests, and needs of the audience. This will help to ensure that the content of the newsletter is relevant and engaging for the target audience.
The next step is to determine the content of the newsletter. This should include a mix of company news, updates, and essential information, as well as content that is relevant and engaging for the target audience. For example, if the target audience is employees, the newsletter may include information about company policies, upcoming events, and new initiatives. If the target audience is customers, the newsletter may consist of information about new products and services, promotions, and customer testimonials.
The design of the newsletter is also important. The layout should be visually appealing and easy to read, with a clear information hierarchy. Using images, graphics, and other visual elements can help make the newsletter more engaging and interesting.
In addition to the content and design, the timing of the newsletter is also important. The newsletter should be published regularly, such as monthly or quarterly, to maintain engagement and interest from the target audience. The newsletter should also be distributed at a time that is convenient for the target audience, such as during business hours or at the beginning of the month.
Once the newsletter has been created, it should be reviewed and edited by a team of people. This will help to ensure that the content is accurate, relevant, and engaging. In addition, the newsletter should be proofread for spelling, grammar, and punctuation errors.
If the newsletter is digital, it should also be easy to read across various devices such as smartphones or tablets.
The newsletter should be distributed to the target audience. This can be done through a variety of channels, such as email, social media, or through the company website. It is also critical to track the performance of the newsletter, such as open rates, click-through rates, and feedback from the target audience.
Preparing a compelling organisational newsletter requires careful planning, attention to detail, and a clear understanding of the target audience. By defining the purpose and goals, determining the target audience, creating relevant and engaging content, and distributing the newsletter through the appropriate channels, organisations can effectively communicate with employees, stakeholders, and customers, and build a sense of community and engagement within the organisation.
