Global Tourism Resilience Day
In the wake of the unprecedented and perhaps unanticipated challenges posed by the COVID-19 pandemic, the global tourism industry was among the hardest hit industries. Almost overnight borders closed, flights were grounded and international travel came to a standstill. Tourists got grounded tourists and nations, communities, businesses and workers were cut off everywhere. United Nations Tourism (UNWTO) estimates Africa recorded over 70% drop in international travel to the continent, equivalent to more than one billion international tourists in 2020. Today, the industry worldwide is in recovery. Taking into account the vulnerability of the sector to emergencies, Global Tourism Resilience Day continues to emphasise the need to employ resilient development to deal with both natural and man-made crises. This year’s theme addresses “tourism and peace” in the context of post-pandemic recovery.
Established to celebrate the resilience of the hospitality sector and highlight its role in fostering peace and understanding among nations and cultures, Global Tourism Resilience Day serves as a timely reminder of the interconnectedness of travel, peace and sustainable development. In the aftermath of the pandemic, this industry strives to rebuild itself, focusing on economic recovery and on nurturing a more sustainable and equitable future. The theme of tourism and peace underscores the transformative potential of travel in bridging cultural divides, promoting dialogue and fostering mutual respect and understanding. It further underscores the need to promote peace to ensure a sustainable and resilient sector. A thriving hospitality industry promotes economic growth and social development. It further improves the formalisation of the informal sector as well as promotes resource mobilisation to eradicate poverty and hunger.
As nations around the world and the sector reset, the importance of promoting peace through the hospitality industry becomes important. Travel has the power to break down stereotypes, challenge prejudices and build bridges between people of different backgrounds, fostering a sense of global citizenship and solidarity. Moreover, tourism plays a crucial role in promoting economic development and alleviating poverty, particularly in vulnerable and conflict-affected regions. By investing in infrastructure and promoting responsible travel practices, governments and organisations create sustainable livelihoods and economic opportunities for local communities, contributing to long-term peace and stability.
In celebrating this day, organisations must reflect on their role in promoting peace and sustainability within the sector. This may involve supporting initiatives that promote cultural exchange, environmental conservation and community empowerment, as well as advocating for policies that prioritise peacebuilding and conflict resolution. Your organisations can organise cultural exchange programmes, host peace-themed events and workshops, promote responsible tourism practices, and support local initiatives that promote peace and reconciliation. Furthermore, businesses can use this occasion to reaffirm their commitment to sustainable and ethical practices, such as reducing carbon emissions, supporting local communities and preserving natural and cultural heritage sites.
At a time when the world is grappling with multiple crises, from the COVID-19 pandemic to climate change and geopolitical tensions, Global Tourism Resilience Day is a timely reminder of the transformative power of travel in promoting peace, understanding and cooperation. As we look towards a future of recovery and renewal, let us use both local and international tourism to build bridges between nations and foster a more peaceful and inclusive world for all. This is a day to reaffirm our commitment to resilience, sustainability and peace through the hospitality industry.
