Tips for making hard facts easy to read

Translate jargon for the reader
Simplify language by avoiding jargon and use everyday words to help readers understand complex concepts. Following the guidance of Robert Gunning, consider replacing inflated language with simpler terms such as ‘gather’ instead of ‘accumulate’ and ‘about’ instead of ‘approximately.’

Use as few numbers as possible and place them in the context
Limit the use of numbers in your writing and ensure they are placed in context. If necessary, group key numbers together to make them easier for readers to digest.

Lift the heaviest information into a chart or graph
Utilise charts and graphs to present complex information in a more visually appealing and understandable way. By lifting the heaviest information out of the text and into a visual element, readers will be better able to comprehend the data.

Slow down the pace of information
Avoid packing too much information into sentences or paragraphs, as this can overwhelm the reader. Instead, slow down the pace of information and take the time to explain complex concepts in an accessible manner.

Use shorter words, shorter sentences, and shorter paragraphs at the points of greatest complexity
Shorter words, sentences, and paragraphs can help readers better understand complex ideas. Following Donald Murray’s advice, use smaller units of language when dealing with complex topics.

Focus on the impact
Focus on the impact of your writing and present information in a way that resonates with your audience. Readers will engage with your writing if they know it’s written with their needs in mind.

Alternate between what is important and what is interesting
Alternate between presenting what’s important and what’s interesting to help keep readers engaged. Remember that it’s your job as a writer to make important information interesting and relatable.

Have a chat with your imaginary friend
Discussing complex concepts with an imaginary friend or another person can help you simplify your message. Don’t be afraid to use this technique to ensure your writing is understandable and engaging.

Make the strange feel familiar
Use analogies and metaphors to help readers understand new concepts in familiar terms. By translating technical words into everyday language and finding elegant analogies, you can make even the most mysterious concepts understandable.

Keep the dullest parts short
Keep the dullest parts of your writing short and to the point. Readers will quickly lose interest in your work if you fail to engage them, so always focus on delivering the most relevant information clearly and concisely.