Pillars of a compelling organisation newsletter

A company newsletter is an organisation’s electronic or printed communications piece for internal and external communication. The newsletter shares details of the activities, the latest news and updates about the company. Most organisations use company newsletters to share new employment announcements, answers to common questions from the team, or updates within the company or industry. To achieve a successful newsletter, consider using these three pillars; design, content and value.

Design
Once you’ve covered the basics of creating a newsletter, it is time to pay attention to its design. Design is one of the pillars of a fabulous newsletter. Good designs and layout make the newsletter engaging to your audience. In addition, a well-designed newsletter will help convey your brand’s image and build credibility in the eyes of your target audience.

If the design comes into play with your content, it creates the organisation’s tone and brand voice. Consider maintaining a familiar newsletter design because it helps to build a dedicated following. Use a template with the same headers and footers across all your newsletters. When a structure is maintained, you will only be required to update content without worrying about the design each time you create a newsletter. The use of charts, and infographics, which are images that contain information, help to convey information visually and quickly.

Using images such as photos and infographics gives readers a break from reading through the lengthy text as they scan the photos. Pictures make the newsletter compelling, capturing the reader’s attention. Images are used where they add value to the newsletter. However, the use of fewer photos may lead to more manageable ideas. This leads to a newsletter appearing to be unprofessional. A newsletter intended to portray the services of an organisation, design is a strong pillar in making an awesome newsletter. It is advisable as an organisation to consult professionals to get the best design to use to engage your readers.

Content
Newsletters usually target a specific audience. Being objective will help create excellent content. A newsletter should not be flooded with information. The most crucial information should stand out and be distinct from the rest of the content. Your audience needs to understand your newsletter’s content just by looking at the headlines. For an organisation to create engaging newsletter content, it is advisable to consider the following:

• Relevant – newsletter content must contain information that relates directly to the readers’ industry, the organisation’s interests and topics the readers care about. When content is relevant, it is easy to stick to the objectives of the newsletter.
• Valuable – newsletters should carry content worth reading. The information serves the purpose of teaching your readers about helpful topics. Creating valuable content makes your readers yearn for the next issue because they know the content will impact value them at the end of reading the newsletter.
• Interesting – is the content educative or delightful to the reader? If yes, then the content is interesting.

Knowing who your readers are and what to write to them is essential. Consider keeping your content straightforward. Use content that is user generated, like answering frequently asked questions. This may make your newsletter content more engaging and exciting to your readers.

Value
A newsletter that is created with its readers in mind makes it valuable. Consider engaging your readers with something unique. Use strong subject lines. Include favourable articles about your company.

The aspect of good design, compelling content and value is vital in making your newsletter more objective. It makes the newsletter unique, informative and more engaging. These factors may drive more readership to your organisational newsletter.