Telling your story as a non-profit organisation

In recent years, the rules of funding for non profit organisations have become more stringent. Now more than ever, donors and funders want more proof, usually through data, that the activities of the organisation are bearing tangible fruit. For this reason, non-profits need to tell their impact stories to show credible and concrete evidence that the funding provided is making a difference.

Sharing compelling content of your story is the ultimate way to build engagement, trust, and support for your organisation. The more these stories are told, the stronger footprint it leaves that the efforts of your non-profit are congruent with the mission of the organisation. This, in turn, shows a consistent impact being made over time.

Organisations that are keen on creating compelling content for their audience have always kept their audiences informed. When the audience is well-informed about a non-profit, they get engaged. Members of the community can volunteer, and others fundraise to enable the organisation to develop and further entrench its cause.

Non-profit organisations tell their own story in many different ways. Their mission, values, and purpose are among the ways they share their stories. The organisation explains the cause and what it endeavours to accomplish. This can be accomplished across different media, such as its website, periodicals such as newsletters, annual reports, and micro-publishing through social media.

The key aspect to telling your story as a non-profit in all avenues is to be concise and clear about what makes your organisation important and what will make people want to help you succeed.

Non-profit organisations are important channels through which desirable societal change can be achieved, whether at a macro or micro level. By telling their stories, they allow the communities to add their voices.